3 Ways Website Design Generates Leads

Few businesses can successfully operate without a website. For insurance companies, the website is the first contact many people have of the business. Use these tips for your insurance website design for more effective lead generation.


As referenced on https://www.neilsonmarketing.com/, more than a third of traffic comes from mobile users. This means your website must be mobile-friendly to tap into this large base of consumers. A mobile-friendly website makes navigating the site easy for smartphone users. They are then more likely to spend more time on the site.


Capitalizing on search engine optimization puts your website higher in the search engine rankings. Customers are most likely to choose a site that pops up at the top of the first page. SEO helps boost these rankings. Continually monitor the effectiveness of your SEO to make adjustments and reach more customers.


Since most people access the website prior to talking with anyone, it is imperative that the website be the storefront of the business. Choose a design that is clean, informative and easy to navigate. Include a call to action to convert views to leads. Consider adding a relevant blog with quality content.

Generating leads is the primary function of insurance website design. Taking the time to design an effective website pays for itself. A responsive website is part of a successful digital marketing campaign.